Personal Branding and Career Success in 2023

You’ve heard that you should be managing your “personal brand.” But what exactly does that mean??

Your personal brand is nothing more than a clearly articulated vision of your strengths and how they apply to your work.

💡 We thrive when we zero in on what we’re good at and organize our lives—professional and otherwise—to magnify and capitalize on those strengths.

For example, the main idea behind the influential Strengths Finder assessment is that the real key to finding greater productivity and performance isn’t fixing our weaknesses but rather embracing our strengths.

To get a clearer vision of your personal brand, brainstorm your responses to questions like these:

  • What am I good at?
  • What parts of my job bring me the most fulfillment?
  • What tasks/projects energize me?
  • What do my colleagues see as my strong suits?
  • What do I do that other don’t (or can’t)?
  • What is my why?

Then, craft a concise statement that encapsulates your personal brand. This can be a guiding mantra for professional decisions and also provide clarity to others about what you stand for.

A strong understanding of personal brand is a gift that keeps on giving because when you’re working from your greatest strengths, you enjoy your job more and you perform better at your job.

It also helps you stay consistent all across the board and puts you on a path of continuous evolution.

There’s a positive feedback loop between enjoying your work and performing well at work—each feeds the other, creating a higher performance level and positive energy that lead to greater opportunities and success.

Keeping a clear focus on your personal brand is a great way to keep your career on track.

If you’re struggling to identify your personal brand, working with a professional resume writer may be the answer. Each of our resume packages includes a 1:1 phone consult with your writer. Your writer will ask exploratory questions and guide you through the process of identifying your personal brand. Then they’ll make sure that your personal brand is coming through loud and clear in your resume’s messaging. Many of our clients say that process and the resulting confidence and clarity are just as valuable as the resume itself!

Learn more about our services and get started at:

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